O Uso Comercial das Redes: O Caso da World Wide Web

The recent development of the Information Technology (IT) and the advances in electronic commerce in terms of value added in the economy has called into question new roles and opportunities to the firms and triggered ample discussion about this impact. The objective of this paper is to discuss these
implications and to analyze the main recent proposals in the international debate on how to deal with the new reality of the world wide web, mainly to discuss the reduction of transaction costs and suggesting the changes and beneficial transformations that comes along in its development to the enterprises.