Mapping the fast-fashion segment

This article analyzes the emergence of fast-fashion as one of the most dynamic segments of the fashion industry worldwide in order to discuss the main reasons for its development as well as identify a socio-spatial characterization of its internationalization taking for granted major business groups. The research has been developed through an exploratory, descriptive and explanatory method that combined not only a literature review on the fashion industry and the fast-fashion but also a integrative review of information in websites about the main business groups of fast -fashion which resulted in the construction of maps that indicate the existence of regional complexes of fashion in the globe that are characterized as poles of attraction and diffusion of fast fashion. Based on these discussions subsidies have been provided for a better understanding of the reverberance of the fast-fashion phenomenon in the fashion world due to its revolutionary impact on the fashion segment mainly in the production and marketing areas.